Pivot Playbook
THE PIVOT PLAYBOOK:
REDEFINING OUR ECONOMY IN A POST-PANDEMIC WORLD
See the full version of the Pivot Playbook video here. Share your thoughts on the region’s COVID-19 recovery using #TucsonPivotPlaybook
on Twitter, LinkedIn and Facebook.
Learn more about The Pivot Playbook, the region’s new economic recovery plan with specific strategies and actions in five focus areas to ensure that Southern Arizona is poised for a strong recovery.
the pivot playbook - summary of recommendations
Company Recruitment
RECOMMENDATIONS
- Capitalize on Targeted Industries to Benefit the Region
- Aggressively Market and Brand Tucson & Southern Arizona
- Increase Inventory of Large Industrial Land
- Parcels and Industrial Facilities
- Prioritize Roads and Infrastructure
- Develop Incentives That Match the Post-Pandemic Landscape
Talent Recruitment & Retention
RECOMMENDATIONS
- Leverage Current Trend Toward Moving to Mid-sized Markets Such as Tucson
- Develop an On-line Talent Portal – ThriveinTucson.com
- Demonstrate Tucson’s Strengths for Young Professionals
- Create Business/Community Support for Dual Career Families
Workforce Development & Training
RECOMMENDATIONS
- Support the Establishment of a Southern Arizona Technology and Innovation Workforce Development Fund
- Prioritize and Scale Up Micro-Pathways
- Expand CTE Dual Credit Enrollment Cap to Increase Early College Participation
- Increase Work-Based Learning and Apprenticeship Opportunities
- Expand IET Models in Adult Education
- Design for Industry 4.0
Shovel Ready & Real Estate Offerings
RECOMMENDATIONS
- Further Identify Shovel-Ready Sites
- Evaluate Gaps and Determine What Investments Are Needed
- Strategically Marketing Shovel-Ready Sites
Tourism Recovery
RECOMMENDATIONS
- Help Tourism Industry Businesses
- Invest in Quality-of-Life Initiatives
- Support Funding for Tourism Marketing, Promotion and Sales
- Vaccinate U.S. Residents as Quickly as Possible
- Support Opening the U.S. Borders with Mexico and Canada
- Assist Tucson Airport Authority by Flying TUS
the pivot playbook - steering committee
steering committee leadership
Chair
Steve Eggen
Aerospace Consultant
Former CFO, Raytheon Missile Systems
Company Recruitment
Joe Snell
President & CEO, Sun Corridor Inc.
Talent Recruitment & Retention
Alex Horvath
Senior Vice President & Chief Human Resources Officer, TMC HealthCare
Workforce Development & Training
Lee Lambert
Chancellor & CEO, Pima Community College
Shovel ready & Real Estate Offerings
Chuck Huckelberry
Administrator, Pima County
Tourism Recovery
Brent DeRaad
President & CEO, Visit Tucson
steering committee members
| Sharon Bronson | Chair, Pima County Board of Supervisors |
| Michael Crow | President, Arizona State University |
| Ali Farhang | Partner and Founder, Farhang & Medcoff Attorneys |
| Susan Gray | President & CEO, Tucson Electric Power |
| Bill Kelley | Chief Financial Officer, Diamond Ventures |
| Adriana Kong Romero | President, Bank of America Tucson |
| Wesley D. Kremer | Vice President, Raytheon Technologies, President, Raytheon Missiles & Defense |
| Lisa Lovallo | Market Vice President, Southern Arizona, Cox Communications |
| Ted Maxwell | President, Southern Arizona Leadership Council |
| Fletcher McCusker | Chairman, Rio Nuevo Board |
| Ian McDowell | Vice President and Tucson Regional Director, Building Group, Sundt Construction |
| Dennis Minano | General Motors Corp. (ret) |
| Omar Mireles | President, HSL Properties Inc. |
| Mark Mistler | CEO, Tucson & Southern Arizona, BBVA |
| Judy Rich | President & CEO, TMC HealthCare |
| Dr. Robert C. Robbins | President, University of Arizona |
| Bill Rodewald | Senior Vice President, Regional Manager, Harsch Investment Properties |
| Mayor Regina Romero | City of Tucson |
| David Smallhouse | Managing Director, Miramar Ventures |
additional contributors
|
Cynthia Garcia |
Vice President of Energy Delivery, Tucson Electric Power |
| Lori Garmus | Executive Director, Human Resources, Raytheon Missiles & Defense |
| Tina M. Ice | Director, Business Partner/ People and Culture (HR), Roche Molecular Solutions |
| Tom Longstreth | Director, Integrated Workforce Strategies, Roche Molecular Solutions |
| Marji Morris | Talent Acquisition and Workforce Development Program Manager, Tucson Electric Power |
| Jennifer Preston | Lead Human Resources Manager, Resource Industries Sales, Services and Technology, Caterpillar Inc. |
| Amber Smith | President & CEO, Metro Tucson Chamber of Commerce |
| James Tofel | Managing Member of Development, Tofel Dent Construction |
| Dr. Mark P. Vitale | Campus and Academic Director, University of Phoenix |
| Jim Zarling | Founder & CEO, Excel Mechanical Inc. |
The Pivot Playbook on Buckmaster Show - Listen Now
8/18/2021: Judy Rich – Sun Corridor’s Success During COVID and Pivot Playbook
8/12/2021: Laura Shaw and Alex Horvath – Talent Recruitment & Retention
7/22/2021: Lee Lambert and Adriana Kong Romero – Building a Post-Pandemic Workforce
7/8/2021: Chuck Huckelberry & Brent DeRaad – Tucson's COVID Recovery Plan
6/24/2021: Joe Snell & Steve Eggen – Sun Corridor Inc.’s Post-Covid Economic Recovery Plan
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Laura Shaw
Chief Communications Officer
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